adele: hello (song) review

Whenever British singer/woman-who-makes-you-feel-all-the-feels Adele releases new music, it demands the world's attention.  I'd be a liar if I said I'm not a fan of her music.  The woman is the epitome of many notable singers before her among the likes of Ella Fitzgerald and Etta James to name a few.  Very few singers have a talent like Adele does, and to be able to deliver tales of heartbreak and loss as if she was singing right to your soul.  THAT'S talent!

Upon the album's release in a few weeks I plan on reviewing it but today I'm going out of the norm of what I usually write and decided to write about the first single released from Adele's upcoming third studio album, titled "25".  In case you haven't heard it yet, the song is called "Hello" and it's her first material of original music since the release of the title track for the James Bond movie "Skyfall" back in 2012.  3 years.  In mainstream music's ever evolving landscape, 3 years can be a challenge to come back and still have relevancy to the music listener who might not be following her career as closely as others.  

Artists like Adele can take the time for personal and artistic sake and manage to come back stronger for it.  And "Hello" is a strong example of coming back stronger and ready to take over the world again.  "Hello" is simple in it's theme of regret and looking back at the nostalgic times the person's had with someone else.  Because of it's simplicity, it's something any one of us can relate to almost to a fault.  I'm a fan of complex, ambiguous songwriting but there's something grounding and honest about straightforward lyricism that never gets old.  

When it comes to friends and lovers people come, people leave and often we lose touch with them and eventually move on.  we wonder what could have been and think about the good and bad of it all.  That, in essence, is what "Hello" is about.  Co-written by Adele and Greg Kurstin (co-writer for some of Kelly Clarkson's big hits as well as Lana Del Rey, Pink and Ellie Goulding to name a few), this song is an excellent sight into what i'm sure is to be a stellar album that is bound to break record sales in an era where few artists can conjure up millions of sold copies in a given period of time.  

Adele's upcoming album "25" is already breaking records having already sold over 250,000 pre-ordered copies and is projected to sell 2 million copies in it's first week alone.  If that were to be the case it would be the second highest grossing first week release of all time behind NSYNC's "No Strings Attached" album that sold 2.4 million copies back in 2000.

Back to the song though.  "Hello" has already been downloaded over 750,000 times in the United States alone and 156,000 times in the United Kingdom.  The music video for "Hello" garnered nearly 28 million views in the 24 hour period of the video being released.  That's insane!!!  At around 1.6 million views an hour it managed to beat the count-per-hour rate for the latest Star Wars trailer which had 1.2 million views an hour.  The Force is strong with Adele.

Speaking of the music video which I've included in this review, it's a spectacular take on the song in a very cinematic way.  I stress on the cinematic part on a count of the fact it's the first music video shot entirely with IMAX cameras.  Rather than going in deep analysis of the video, I'll let you see for yourself.  Videos that revolve around the true meaning of the song really speak for itself.  In an age where the music video seems pointless, "Hello" proves that there is still magic to the format if done right.

In closing, "Hello" is a great introduction into the next chapter of Adele's career.  The song bleeds emotion from beginning to end and you'll soon find yourself playing this on repeat and singing along to the point you're crying.  The fact music can make you feel THAT much never ceases to amaze me and Adele is one well versed in making us feel in such a profound way.  Well done Adele.  What a song!

Links for Adele: